Today, businesses worldwide are using CRM systems. It is one of the largest software markets globally and is considered the best technology asset in which companies can invest in. Over the years, its prominence is increasing.
This article uncovers all about CRM systems. Not only the introduction but also the benefits of using CRM systems.
Let’s get started!
What is a CRM System?
CRM stands for Customer Relationship Management. These are the system that refers to all types of software, apps, tools, technologies, and strategies to manage, attract, and retain customers.
They are used by many enterprises to ensure that every step while dealing or interacting with the customer goes smoothly and efficiently. It also stores data gathered from multiple channels. In short, a CRM system is an efficient customer interacting technique to increase profits and maximize the performance of a business.
What Do CRM Systems Do?
CRM is a system that aims to help businesses with sales, marketing, service management, and much more.
They provide sales and marketing automated tools to manage the entire sales and marketing funnel. Such systems can handle lead qualification to opportunity management, forecasting, and deal closure with the customers.
By following pre-defined efficient processes for customer care excellence, CRM also enables your business to manage customer requests and automate service operations.
To keep a record and data of customers online, CRM systems are packed with tracking features. Additionally, the CRM system also comes up with management and statistics features so that your business manager can use them to keep track of the productivity and sales of the business.
CRM system allows companies to track the leads. It offers the marketing team effective tools to enter into the system and analyze them. You can do the process manually or automatically.
Some marketing tasks are very tedious and such tasks essentially require an automated process. CRMs like HubSpot or Salesforce allow companies to automate their marketing process with marketing automation functionalities. This can save their time and cost at the same time.
As long as sales automation is concerned, CRMs can handle some very systematically. They can track customer interactions and automate the selected business functions of the sales cycle. This will help your business to follow leads and attract new customers.
Automated Workflow Tracking
CRMs can help your business to streamline its workflow automatically. They can optimize the processes so that the employees can focus on more important and high-level tasks.
Personalized Customer Experiences
To improve customer interaction experience, CRM systems are designed. That’s why you can use CRM to create personalized and consistent experiences for your potential customers. This will automatically boost your overall revenue and spread brand awareness.
AI and Analytics
To make your business successful, some CRMs are integrated with AI capabilities. Such CRMs can help your business with automatically recognized sales patterns that will reduce your efforts. Also, another feature of CRM is analytics. Not only that but CRM systems can also offer built-in analytics tools that offer insights and help boost customer satisfaction rates so that you can know how well your business is performing.
There are generally two types of CRM systems,
- On-Premise CRM
- Cloud-Based CRM
Benefits Of Using CRM Systems
The best thing about the CRM system is that almost every type of business/company can benefit from it. Also, it depends on which CRM software you’re using because some software can be business-type specific. Some software are designed for general purposes and some can give a better way to manage external relationships.
Some of the key features of the CRM system are as follows,
- To store all the information in one place
- They help in recording any type of services issues
- Beneficial to identify sales opportunities
- They can be handy in managing marketing campaigns
The size of your business doesn’t matter as CRM systems are suitable for any type of business. Hence, CRM provides easy access to data. To increase the productivity and efficiency of your business, the CRM system makes it much easier for users to collaborate on different processes simultaneously.
The Top 5 Most Used CRM Systems
One of the most famous and recognizable CRM systems is Zoho CRM. Undoubtedly, it is suitable for mid-size businesses and helps you in scaling up a business. Zoho comprises almost 45 Software-as-a-Service (SaaS) products that are created to help run businesses from end to end.
Salesforce is one of the leading CRM systems in many businesses and is an off-the-shelf CRM. According to experts, Salesforce is used by companies that are making the most profit in the market.
Oracle provides a single platform for all types of businesses and helps in handling all customer relationship management issues and business processes. Subsequently, it also offers a variety of deployment methods.
Hubspot is an all-rounder when we talk about CRM systems. It provides deep insights and comes up with real-time tracking of customer interaction that helps you to understand their needs and respond accordingly.
Also, Hubspot allows you to install additional plugins for smooth integration with Gmail or Outlook.
The only CRM that creates auto-enriched contact profiles from anywhere on the web is Nimble. However, it is new as compared to other CRM systems but still got much fame among top-line businesses.
Summing Up For You!
Having a CRM system for your business is always a plus. It will really reduce time taking tedious tasks and boost the overall productivity of your business. CRM systems can quickly sort and prioritize your leads, so you might need one too.